We’ve reached out to Automattic for comment on how it plans to monetize the app, as well as to learn more about whether it’s keeping all of the Pocket Cast employees on full-time. ![]() The app, which is free to download, was losing money, and NPR reportedly lost $800,000 on it last year. Pocket Casts initially went up for sale in January after its board of public media members voted to do so. No terms were given co-founders Russell Ivanovic and Philip Simpson, based in Adelaide SA, Australia, will continue to lead Pocket Casts as part of Automattic WordPress says we will explore building deep integrations with and Pocket Casts, which might mean they have aspirations as a podcast hosting company. It started monetizing through a program called Pocket Casts Plus, which charges users a monthly subscription fee for features like desktop app access and a standalone Apple Watch app, in 2019. It’s been well-received, particularly from sites like oup, because it’s available across platforms. Pocket Casts launched in 2010 and sold to NPR and a group of other public media groups eight years later. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts.” “As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” the post states. The blog post announcing the purchase didn’t offer much in the way of a preview, but it did tease potential future integrations. Automattic, which runs and recently purchased Tumblr, announced today that it’s acquired Pocket Casts, the well-regarded podcast app.
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